The latest version added the possibility for players to Mut 22 coins make characters, and play at the high school and college levels. However, it's possible to be more than that, by allowing players to play for a full season on smaller levels prior to advancing into what's basically Franchise mode but with more narrative.
A few games ago, Franchise Mode's scenario engine was introduced to players. It wasn't well-liked with the fans. Many thought it was an attempt to provide players with "boosts", but could be used as a tool to make crucial decisions that could have a negative impact on their careers.
If they are implemented correctly, the possibility of scenarios that players need to think about good thing. Instead of rewarding players with stat-related perks make them aware that their choices can affect how the season will play out. A player might choose to work with a lesser volume of work, or to recover from an injury.
It's interesting that defensive and offensive coordinators are not a main subject of the team for a while. It would be amazing to have three fantastic coaches on one team. Franchise Mode is known for hiring coaches that aren't in the league.
It would be better for random people to buy mut coins be offered jobs as coordinators then, if they do well they can be promoted to the head coaching level. At the very least, it's going to make a little more sense than a randomly-generated person to take over a franchise without no prior experience.